Marketing Business Capabilities Map
Price range: U.S. $699 through U.S. $1,999
The Capstera Marketing business capabilities map is a logical and intuitive decomposition of marketing management functions into granular business capabilities. The marketing capability matrix includes about 300 capabilities across three levels.
Marketing Business Capabilities Map Deliverables
The Marketing business capabilities map includes the following artifacts. (The map comprises about 300 marketing capabilities.)
- An Excel spreadsheet with a grouped list of capabilities.
- A PowerPoint presentation with the top two levels presented in a nested visualization.
- A Word document with capabilities in a multilevel list format.
- Marketing Capability Definitions (at Level 3)
- Marketing Capability KPIs (at Level 2)
- Plus, bonus files.
(Note: As the Marketing Business capabilities map is a digital deliverable, we do not accept returns or issue refunds. So, please read the product description and the terms carefully.)
Watch Marketing Business Capabilities Intro Video
Transforming Marketing with Capabilities as the Foundation:
Marketing has witnessed tremendous growth and change in the last decade or so. From new layers and innovations across the marketing tech stack, marketing is seeing a renaissance in the digital era. However, most companies have not kept pace or implemented piecemeal transformation efforts that fell short of expectations. Marketing transformation involves implementing new strategies, processes, and technologies to improve the effectiveness and efficiency of marketing efforts. The factors driving marketing transformation are numerous and complex. One key factor is the changing nature of consumer behavior, as consumers increasingly rely on digital channels to research and purchase products and services.
Another factor is the emergence of new technologies such as artificial intelligence, machine learning, and big data analytics, enabling marketers to understand their customers better and personalize their marketing efforts. Additionally, the proliferation of social media platforms and the increasing importance of social media influencers are changing how companies approach marketing.
Moreover, the need for marketing to be more accountable and demonstrate a clear return on investment is also driving marketing transformation. Marketers are being called upon to measure the impact of their efforts and tie them to business outcomes.
Finally, the ongoing COVID-19 pandemic has accelerated the need for marketing transformation as companies have had to pivot quickly to adapt to rapidly changing market conditions and customer needs. Overall, these factors and others drive marketing transformation, making it a critical focus area for companies looking to stay competitive and grow in today’s rapidly evolving business environment.
Marketing business capabilities can serve as an anchor and foundation for driving marketing transformation in companies. Business capabilities refer to the skills, processes, and technologies a company uses to achieve its objectives. By leveraging their marketing capabilities, companies can identify improvement areas and develop new strategies to meet evolving customer needs. This can involve investing in new technologies and tools to understand customer behavior better, creating more effective messaging and content, or improving customer experience. By focusing on their marketing business capabilities, companies can develop a more comprehensive approach to marketing transformation, driving innovation and growth while remaining competitive in today’s fast-changing business landscape.
Value of the Marketing Business Capabilities Map
A business capabilities model is a fundamental and foundational entity in the business architecture continuum.
The Prospect to Customer and beyond value streams have emerged as a mission-critical function, particularly in a customer-centric, omnichannel world. The Capstera Marketing capability map encapsulates the essence of Marketing services with a detailed, multilevel capabilities list.
There are several benefits from business capabilities, including, among others:
- Foster alignment between business and IT using capabilities as an everyday language.
- Capabilities are structurally sound and internally coherent abstractions of business functions.
- A capability-based roadmap eliminates redundancy and replication and focuses on capability evolution.
- Juxtaposing capabilities and systems/applications provide a footprint analysis and can lead to better application portfolio rationalization decisions.
Created by business architects and Marketing domain experts, the Marketing management capabilities map is detailed, in-depth, and conforms to the construct of MECE (mutually exclusive and collectively exhaustive).
Provisos:
- We cannot accept refunds or returns as the products are digital deliverables.
- Please realize that a generic capability model may or may not be fully applicable in some circumstances.
- We do not offer any implied or explicit warranties, and it is sold on an as-is basis.
- The sale does not include customization or implementation help.
- Please review our standard Ecommerce Store Terms and Conditions.
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Marketing Business Capabilities Map
Price range: U.S. $699 through U.S. $1,999