Marketing Business Capabilities Map

$699.00$1,999.00

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Description

The Capstera Marketing business capabilities map is a logical and intuitive decomposition of marketing management functions into a set of granular business capabilities.In this omnichannel world, with rising customer expectations, where marketing and related services have become a strategic lever, it is essential to understand the critical capabilities that drive marketing excellence. The marketing capability business capabilities map is a structurally sound and internally coherent business capabilities model that is used for capability prioritization and enterprise transformation. 

What are the deliverables and format of the Marketing Business Capabilities Map?

The Marketing business capabilities map includes the following formats:

  • An Excel spreadsheet with the list capabilities. The spreadsheet also includes addition worksheets with templates to conduct a capability assessment as well as a framework to map core associations.
  • A PowerPoint format with the top three levels presented in a nested visualization.
  • A Word document with capabilities in a multilevel list format.
FREE BONUS Deliverables
Buy a Business Capabilities Map from Capstera.com and get the following FREE bonuses.
Business Architecture Uses Cases, Influence, and Impact - $10 Value
Business Architecture Leader - Role Description - $20 Value
Business Capability Profile Template - $10 Value
Business Architecture Framework Template - $10 Value
Business Capability Modeling Overview - $10 Value

What is the Value of the Marketing Business Capabilities Model?

A business capabilities model is a fundamental and foundational entity in the business architecture continuum.

The Prospect to Customer and beyond value streams have emerged as a mission critical function, particularly in customer-centric, omnichannel world. The Capstera Marketing capability map encapsulates the essence of Marketing services with a detailed, multi-level capabilities list.

There are several benefits from business capabilities, including, among others:

  • Foster alignment between business and IT using capabilities as an everyday language.
  • Capabilities are structurally sound and internally coherent abstraction of business functions.
  • A capability-based roadmap eliminates redundancy and replication and focuses on capability evolution
  • Juxtaposing capabilities and systems/applications provides a footprint analysis and can lead to better application portfolio rationalization decisions.

Example decomposition of a Sliver of Marketing Business Capabilities Map

Level 1

Marketing Strategy and Planning
Marketing Execution
Marketing Resource Management
Marketing Compliance Management
Marketing and Social Analytics

Level 2

Advertising Management
Corporate Communication
Lead Generation
Email Management
Prospect Marketing
Customer Base Marketing
Mobile Marketing
Digital Marketing

Level 3

Creative Strategy and Positioning
Creative Development
Ad Inventory Management
Ad Campaign Management
Measurement, Insights, and Analytics

Level 4

Advertising Insertion Order Management
Advertising Pricing and Media Buying
AD Schedule Management
Ad Distribution
Ad Tracking

The Marketing business capabilities map is a decomposition of up to level 2, 3 and four as necessary.

Created by business architects and Marketing domain experts, the Marketing management capabilities list is detailed, in-depth, and conforms to the construct of MECE (mutually exclusive and collectively exhaustive).

Provisos:

  • We cannot accept refunds or returns as the products are digital deliverables.
  • Please realize that in some circumstances, a generic capability model may or may not be fully applicable.
  • We do not offer any implied or explicit warranties and is sold on an as-is basis.
  • The sale does not include customization or implementation help.
  • Please review our standard terms of service

Need Customization Help?

What are business capabilities?

Business Capabilities are an encapsulation of “What” a business does. Business capabilities are a foundational building block of business architecture and help provide a set of stable entities to model an enterprise.

What is the value of business capabilities?

The term “Rosetta Stone of business and technology alignment,” captures the value of capabilities succinctly.

In a vast and complex firm, a detailed capability model allows for mapping to technology components to understand the functional sufficiency and footprint of applications to meet business needs.

Instead of project-based requirements, capability anchored specifications help companies focus on capability evolution, not siloed project execution

Using capabilities as Lego blocks, business owners and product managers can communicate their needs better to allow for optimal technology enablement.

A detailed capability model helps in vendor evaluation and selection.

It helps you identify conflicts, overlaps, and redundancies and zero in on the weak areas to develop a roadmap to evolve the capabilities.

What are the benefits of a generic/sample business capabilities map?

A generic/sample business capability map jump starts the capability modeling and business architecture efforts. While our goal is to offer a set of capabilities that are 60-80% relevant, there is always that 20-40% that may need to be modified and customized to capture the unique essence of your enterprise. Also, having a pre-built sample capability model helps in a) not missing out on the core and distinct business capabilities and b) spend 80% of your time on the 20% of the capabilities that make you who you are!

Does Capstera help in customizing the sample business capabilities map?

Capstera team of experts have experience not only in creating a comprehensive and robust business architecture software but have built several capability models across functional areas and industry sectors. Given the business architecture and functional expertise, Capstera offers focused and accelerated customization services. Contact us for Advisory/Consulting Services.

Why should I pay for a business capability model?

The domain knowledge and intellect that went into constructing the capability models is very high. The cost is less than 2-hours of time of a moderately-priced consultant. Moreover, much less than the collective loaded costs of half-a-dozen people white boarding the capabilities over several sessions.

Consider the ROI:

  • The time savings and acceleration a sample business capability model offers.
  • The value of focusing on what makes you unique rather than work on the entire list of capabilities.
  • The opportunity to do the day job rather than create a capability model from scratch.
 

Marketing Business Capabilities Map

$699.00$1,999.00

Clear

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