CRM Business Capabilities Map

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Description

The Capstera CRM business capabilities map is a logical and intuitive decomposition of customer relationship management functions into a set of granular business capabilities. In this digital age, where customer expectations about not just product quality and price, but the overall experience have become a paramount consideration, CRM has become a strategic lever. The CRM capability model is a structurally sound and internally coherent business capabilities model.

What are the deliverables and format of the CRM CapabilitiesMap?

The CRM business capabilities map includes the following formats:

  • An Excel spreadsheet with the list capabilities. The spreadsheet also includes addition worksheets with templates to conduct a capability assessment as well as a template to map core associations.
  • A PowerPoint format with the top three levels presented in a nested visualization.
  • A Word document with capabilities in a multilevel list format.
FREE BONUS Deliverables
Buy a Business Capabilities Map from Capstera.com and get the following FREE bonuses.
Business Architecture Uses Cases, Influence, and Impact - $10 Value
Business Architecture Leader - Role Description - $20 Value
Business Capability Profile Template - $10 Value
Business Architecture Framework Template - $10 Value
Business Capability Modeling Overview - $10 Value

What is the Value of the CRM Capabilities Map?

A business capabilities model is a fundamental and foundational entity in the business architecture continuum.

The Customer Service value stream has emerged as a mission critical function, particularly in this world of talent scarcity. The Capstera CRM capability map encapsulates the essence of customer relationship management services with a detailed, multi-level capabilities list.

There are several benefits from business capabilities, including, among others:
  • Foster alignment between business and IT using capabilities as an everyday language.
  • Capabilities are structurally sound and internally coherent abstraction of business functions.
  • A capability-based roadmap eliminates redundancy and replication and focuses on capability evolution
  • Juxtaposing capabilities and systems/applications provides a footprint analysis and can lead to better application portfolio rationalization decisions.

Example decomposition from CRM Business Capabilities Map – Level 1

CRM Business Capability Model – Level 1

CRM Strategy and Planning Sales Forecasting Load Management
Opportunity Management Sales Management CRM Analytics and Reports

The CRM business capabilities map is a decomposition of up to level 2, 3 and four as necessary.

Created by business architects and CRM domain experts, the customer relationship management capabilities list is detailed, in-depth, and conforms to the construct of MECE (mutually exclusive and collectively exhaustive).

Provisos:

  • We cannot accept refunds or returns as the products are digital deliverables.
  • Please realize that in some circumstances, a generic capability model may or may not be fully applicable.
  • We do not offer any implied or explicit warranties and is sold on an as-is basis.
  • The sale does not include customization or implementation help.
  • Please review our standard terms of service

Need Customization Help?

What are business capabilities?

Business Capabilities are an encapsulation of “What” a business does. Business capabilities are a foundational building block of business architecture and help provide a set of stable entities to model an enterprise.

What is the value of business capabilities?

The term “Rosetta Stone of business and technology alignment,” captures the value of capabilities succinctly.

In a vast and complex firm, a detailed capability model allows for mapping to technology components to understand the functional sufficiency and footprint of applications to meet business needs.

Instead of project-based requirements, capability anchored specifications help companies focus on capability evolution, not siloed project execution

Using capabilities as Lego blocks, business owners and product managers can communicate their needs better to allow for optimal technology enablement.

A detailed capability model helps in vendor evaluation and selection.

It helps you identify conflicts, overlaps, and redundancies and zero in on the weak areas to develop a roadmap to evolve the capabilities.

What are the benefits of a generic/sample business capabilities map?

A generic/sample business capability map will help jumpstart the capability modeling and business architecture efforts. While our goal is to offer a set of capabilities that are 60-80% relevant, there is always that 20-40% that may need to be modified and customized to capture the unique essence of your enterprise. Also, having a pre-built sample capability model helps in a) not missing out on the core and distinct business capabilities and b) spend 80% of your time on the 20% of the capabilities that make you who you are!

Does Capstera help in customizing the sample business capabilities map?

Capstera team of experts have experience not only in creating a comprehensive and robust business architecture software but have built several capability models across functional areas and industry

sectors. Given the business architecture and functional expertise, Capstera offers focused and accelerated customization services. Contact us for Advisory/Consulting Services.

Why should I pay for a business capability model?

The domain knowledge and intellect that went into constructing the capability models is very high. The cost is less than 2-hours of time of a moderately-priced consultant. Moreover, much less than the collective loaded costs of half-a-dozen people whiteboarding the capabilities over several sessions.

Consider the ROI:

  • The time savings and acceleration a sample business capability model offers
  • The value of focusing on what makes you unique rather than work on the entire list of capabilities.
  • The opportunity to do the day job rather than create a capability model from scratch.
 

CRM Business Capabilities Map

$699.00$1,999.00

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