Consumer Products and Retail Business Capability Map




The Consumer Products and Retail business capability map (or CPR capabilities map) is a structured decomposition of the critical business functions of a consumer products company expressed as a set of business capabilities. Consumer products and Retail companies are in the throes of massive disruptions, thanks in part to globalization, competition from digital natives, rising consumer expectations, and changing buying behaviors. A keen understanding of what business capabilities drive a consumer products and/or retail company is a foundational step for the transformation. Capstera CPR business capabilities map is a structurally sound and stable model.

Overview of the Consumer Products and Retail Business Capability Map:

The consumer products and retail business capabilities model deliverable include the following formats:

  • An Excel spreadsheet with the list of the consumer products and retail enterprise capabilities grouped according to the levels. The spreadsheet also includes addition worksheets with templates to conduct a capability assessment as well as a template to map core associations.
  • A PowerPoint format with the top three levels presented in a nested visualization.
  • A Word document with capabilities in a multilevel list format.

FREE BONUS Deliverables
Buy a Business Capabilities Map from and get the following FREE bonuses.
Business Architecture Uses Cases, Influence, and Impact - $10 Value
Business Architecture Leader - Role Description - $20 Value
Business Capability Profile Template - $10 Value
Business Architecture Framework Template - $10 Value
Business Capability Modeling Overview - $10 Value

Uses and Benefits of a Consumer Products and Retail Business Capability Map:

As most top technology and business leaders know, business capabilities are a foundational component of the business architecture.

The consumer product and retail industries have witnessed dramatic shifts in recent years and have undergone a foundational transformation. The advent of digital has contributed to the need for and a way to achieve real-time insights into consumer behavior and facilitate a smooth omnichannel journey and an optimal buying experience. Consumer Product and Retail Business Capability Map intends to capture the detailed view and a nuanced perspective of what a consumer products company does. It includes the essential features as well as emerging and value-add functions/capabilities.

Capability maps are invaluable as they help:

  • Bridge the gap between business and IT with a common language.
  • Understand the essence of what a business does in structurally stable terms.
  • Align development efforts to strategic priorities.
  • Conduct a gap analysis between current and desired states at a capability level and chart out a transformation roadmap.
  • Use capabilities to perform a pre-merger target analysis and post-merger integration.
Example sliver of the Consumer Products and Retail Business Capability Map:
  • Product Management and Development
    • Opportunity Management
      • Industry, Market and Competitive Analysis
      • Voice of the Customer
      • Opportunity Identification and Assessment
      • Opportunity Prioritization

(NOTE: This is but a small portion of the consumer products and retail business capability map decomposition.)

Depending on the modularity and granularity necessary, the consumer products business capability map is decomposed to multiple levels – Level 2, Level 3 and beyond.

Created by experts, the consumer product company capabilities list is structurally sound, internally coherent and mostly adheres to the construct of MECE (mutually exclusive and collectively exhaustive).

Fine Print:

  • We cannot accept refunds or returns as the products are digital deliverables.
  • Please realize that in some circumstances, a generic capability model may or may not be fully applicable.
  • We do not offer any implied or explicit warranties and is sold on an as-is basis.
  • The sale does not include customization or implementation help.
  • Please review our standard terms of service

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Business Capabilities Model Definition:

Business Capabilities describe “What” business does. Business capabilities act as the foundational building blocks in business architecture as they are the solid components and stable entities to model a business.

The value of a Business Capability Model:

Business architecture experts have termed business capabilities as “Rosetta Stone of business and technology alignment.”

A detailed capability model allows for mapping to technology components to understand the functional sufficiency and footprint of applications to meet business needs.

Requirements anchored to a capability help companies focus on capability evolution, not siloed project execution

Using capabilities as Lego blocks, business owners and product managers can communicate their needs better to allow for optimal technology enablement.

A detailed capability model helps in vendor evaluation and selection.

It helps you identify conflicts, overlaps, and redundancies and zero in on the weak areas to develop a roadmap to evolve the capabilities.

Benefits of a pre-built generic business capability model:

The goal of pre-built business capability maps is to meet or beat a threshold of 75-80% relevance. There is always that 20-25% that may need to be modified and customized to capture the unique essence of your enterprise. Also, having a pre-built straw model helps in a) not missing out on the core and distinct business capabilities and b) spend 80% of your time on the 20% of the capabilities that make you who you are!

For a capability to link strategy to execution, and to bring about functional enablement at a feature/function level, a well-structured and deeply-decomposed business capability map is essential.

Can offer business capability modeling customization services?

We are glad you asked! Yes, of course. Our domain and functional experts can help take these straw capability models and customize to your needs. With a full-fledged straw model as an accelerator, the work will be fast, efficient and effective.Contact us for Advisory/Consulting Services.

Why should I pay for a business capability model?

The domain knowledge and intellect that went into constructing the capability models is very high. The cost is less than 2-hours of time of a low-priced consultant. Alternatively, perhaps the cost of pizza lunch for the team to brainstorm and white board the capabilities.

Consider the ROI:

  • The hours of work it will have saved your team if they tried to build something from scratch
  • The time saved due to the straw model covering 75-80% of your needs and
  • The value of focusing on what makes you unique rather than work on the entire list of capabilities.

Consumer Products and Retail Business Capability Map



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