Marketing Business Capabilities

As the internet marketing has emerged as a critical medium, the marketing technologies have blossomed and are one of the most active areas with over 6000 new firms proliferating in every possible niche.

For companies embarking on marketing transformation, it is imperative to understand the depth and breadth of the function. Capstera’s marketing business capabilities model helps enterprises in getting their arms around what constitutes the new generation digitally supercharged marketing function.

The detailed marketing business capabilities list encompasses all critical areas of marketing (digital and brick/mortar) capabilities and is organized into a logical grouping of multiple levels.

Enterprises can customize the marketing business capabilities model and tailor to their unique needs.

Capstera team can help in customizing the capability model as well as offer expertise in how to leverage and harness such a model. Please contact us if you have any questions.