Customer Relationship Management Business Capabilities

In the digital age, companies the world over are transforming the Customer Relationship Management (CRM) function. And a comprehensive set of CRM Business Capabilities forms a solid foundation and allows for a structured approach to enabling and enhancing key CRM features and functions.

Capstera’s customer relationship management business capabilities model is purpose built by business architecture practitioners to capture the core essence of all the CRM function.

Enterprises can use the customizable CRM capability map as a springboard to planning and executing CRM transformation.