If your company is embarking on a digital transformation, you will need a digital capability map. A well-crafted digital capabilities model can align business and technology, provide clarity and transparency into what exactly does digital capabilities mean, and allow for a capability-centric transformation roadmap. Here are a few reasons you should not start without a digital business capabilities model in your hand. A digital business capability map can be an integral part of an overall digital business architecture framework.
What is Digital? The term digital, while critical for organizational success, is often overused and confused. So, what constitutes digital? What does digital mean? What are the components of digital? A digital business capability map can help answer these questions.
Not all Digital Capabilities are Equal: Digital capabilities cover a vast spectrum and not every capability is equally essential. In addition to the inherent importance of the capability itself, it is the company-specific particulars – industry, geography, type of consumers, level of current digitalization efforts, and culture – that matter in determining the importance of a capability cluster.
Prioritization and Sequencing: A digital capability map with a comprehensive and well-structured list of digital capabilities allow better prioritization and sequencing at a granular level. For example, within Social Media, a capability like “Social Listening” may take precedence over “Social Follower Management” or vice versa. Similarly, at a higher level “Customer Churn Analytics” may take primacy over “Microsites Management.”
Better Definition for Technology Teams: A capability-anchored requirements can provide better definition and detail for technology teams to IT enable a particular capability cluster.
Budget Justification: A granular digital capabilities model helps in apportioning budget to specific capabilities and not be linked to projects, which tend to obfuscate the particular functionalities, features, and capabilities.
Have you developed a digital business capability map? If not, Capstera offers a customizable digital capability model to act as a starting point. Irrespective of whether you purchase a pre-built sample digital capability model or create one yourself, please realize the essential nature of the tool.
If you wish to align your Business and IT, and link Strategy to Execution, please subscribe to Capstera’s robust business architecture and capability modeling software.