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Business Architecture Value Proposition

Business Architecture Value Proposition

What is business architecture value proposition in your firm? How do you position the value of business architecture to your CEO,, CIO and other C-level executives? And how do you earn the trust and cooperation of your peers from other disciplines without stepping on their toes? You need to articulate the business architecture value proposition clearly, coherently and concisely.

While the business architecture value proposition may be clear to the business architects and other practitioners, it is sometimes difficult to communicate it to the top brass as many of the values may sound like motherhood and apple pie strewn with vague generalities.

While the business architecture value proposition may be clear to the business architects and other practitioners, it is sometimes difficult to communicate it to the top brass as many of the values may sound like motherhood and apple pie strewn with vague generalities.

The best way to communicate the value proposition is by deeds not just by words. However, to get started, you need to use your wit, wisdom, and charm to convince a few powers that be about what value business architecture brings to the table.

Here are a few ideas to help you along in positioning the value of business architecture and business capability mapping:

Business Architecture Value Proposition:

  1. Links Execution to Strategy:
    • Associate which capabilities support the strategy pillars.
    • Align funding to core capabilities
    • Assign, measure and monitor key performance indicators
  2. Competitive differentiation by focusing on Core Capabilities:
    • Invest into core capabilities and leapfrog competition
    • Standardize the context capabilities and outsource the commodity capabilities
  3. 360 Degree view of the Enterprise:
    • Coherent and comprehensive view of business motivation, capabilities, processes, data and resources
    • Ability to understand interconnectedness, overlaps and synergies
  4. A Common Language:
    • Provide business and IT an actionable framework and a common language
    • Communicate across the organization that is devoid of business speak and technical geek
  5. Better Business Definition:
    • Business architecture help provide a better business definition which leads to effective and efficient technology solutions
  6. Fosters Reuse of IT assets:
    • Build once and use the IT assets many times by leveraging capabilities and processes and Lego blocks
  7. Helps breaks down Business Silos and hence IT silos:
    • Focusing on conceptualizing, creating, managing and evolving capabilities over the long-term will help defocus annual funding cycles and silo’ed functionality development
  8. A Capability centric Organization design: Creating an organization around clusters of common capabilities, complemented by centers of excellence and communities of practice, will help focus organizational resources on core capabilities.
  9. Footprint analysis leads to Portfolio Rationalization: A capability to system/application heat map allows for understanding the footprint, leverage, and redundancy of applications in orchestrating capabilities and processes, which in turn will help enterprises make intelligent portfolio optimization decisions.
  10. Speeds Time to Market: Reusing existing capabilities as foundational building blocks allows for faster time to market thus enhancing enterprise agility.

A few other perspectives:

Do you have other ideas on why business architecture is valuable? Please share your business architecture value propositions.

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